Will Rich Communication Services (RCS) revolutionize business messaging?

Will Rich Communication Services (RCS) revolutionize business messaging?


Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of SMS messaging which allows users to leverage advanced in-message tools. RCS platforms, however, include solutions for group chat, video, high-resolution images and read receipts – most of which are already offered by existing messaging apps.

Why we should care

While consumers may initially be cautious about RCS, brands can’t wait to get their hands on it. Research from OpenMarket and the GSMA find consumers are eager to engage with brands through RCS;  a 2015 study which surveyed 2,015 consumers in the U.S., U.K., Mexico and South Korea revealed that nearly 70% of consumers would be more likely to communicate with brands using RCS.

An RCS promotion by Subway was tested among a set of Subway customers last year. Subway reported a 144% increase in redemption rates for the RCS promotion compared to the same promotion using SMS. If done right, RCS could provide brands with a more meaningful engagement platform.

“Brands need to find a better way to connect with their customers, and RCS messaging is a step in the right direction,” said Bridget Poetker, senior content marketing specialist at G2. “The technology essentially provides a better user experience than SMS messaging in a format that customers are already accustomed to. However, just like all marketing mediums, brands need to find a delicate balance between helpful and hurtful.”

Even with the hype around the new messaging capabilities, tech companies like Apple have shown little interest in adopting RCS messaging for their devices. Without buy-in from Apple, it could be difficult to drive adoption across all mobile users and could result in fractured messaging experiences for consumers.

Less than 9% of mobile networks have adopted RCS messaging — and due to the slow rollout, Google decided to take over and launched RCS in the UK and France with involving other networks. Other European countries are planning their own rollouts through 2020.

More on the news

  • RCS will achieve annual growth of 290%, bringing the annual volume to 56 billion RCS messages by 2023.
  • Seventy-four percent of consumers said it would make them more likely to communicate with a brand.
  • Eighty-percent of consumers find RCS appealing

About The Author

Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.



Source link

Debbie
Author: Debbie

32 Comments

  1. Its good as your other blog posts : D, appreciate it for putting up. “As experience widens, one begins to see how much upon a level all human things are.” by Joseph Farrell.

  2. I would like to voice my love for your kind-heartedness supporting those individuals that have the need for help on this theme. Your real dedication to getting the solution all through became exceptionally helpful and have continuously enabled men and women just like me to realize their goals. This insightful facts denotes a great deal to me and somewhat more to my fellow workers. Warm regards; from each one of us.

  3. Fantastic beat ! I wish to apprentice while you amend your site, how can i subscribe for a blog web site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept

  4. I really like your writing style, great info, regards for putting up :D. “God save me from my friends. I can protect myself from my enemies.” by Claude Louis Hector de Villars.

  5. Attractive element of content. I just stumbled upon your blog and in accession capital to claim that I get actually loved account your blog posts. Anyway I’ll be subscribing on your augment and even I success you access persistently fast.

  6. Greetings! I know this is somewhat off topic but I was wondering which blog platform are you using for this website? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives for another platform. I would be awesome if you could point me in the direction of a good platform.

  7. Wow! This could be one particular of the most helpful blogs We’ve ever arrive across on this subject. Basically Fantastic. I am also an expert in this topic therefore I can understand your hard work.

  8. Hello just wanted to give you a quick heads up. The words in your post seem to be running off the screen in Ie. I’m not sure if this is a format issue or something to do with browser compatibility but I thought I’d post to let you know. The design and style look great though! Hope you get the problem resolved soon. Kudos

  9. Thanks for sharing superb informations. Your website is very cool. I am impressed by the details that you?¦ve on this web site. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found simply the information I already searched everywhere and just could not come across. What an ideal site.

  10. Very nice post. I just stumbled upon your weblog and wished to say that I’ve truly enjoyed browsing your blog posts. In any case I will be subscribing to your rss feed and I hope you write again very soon!

  11. Good – I should definitely pronounce, impressed with your web site. I had no trouble navigating through all tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your customer to communicate. Excellent task..

  12. Very well written article. It will be valuable to everyone who utilizes it, as well as yours truly :). Keep doing what you are doing – can’r wait to read more posts.

  13. Thanks for another wonderful article. Where else could anybody get that type of information in such a perfect way of writing? I have a presentation next week, and I’m on the look for such information.

  14. You actually make it appear so easy with your presentation but I in finding this matter to be really one thing that I feel I might never understand. It seems too complex and extremely wide for me. I am taking a look ahead on your next submit, I’ll try to get the grasp of it!

  15. whoah this blog is fantastic i love studying your articles. Stay up the great paintings! You recognize, many individuals are hunting around for this info, you could help them greatly.

  16. When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!

  17. Pretty part of content. I just stumbled upon your web site and in accession capital to claim that I get actually enjoyed account your blog posts. Anyway I will be subscribing for your feeds or even I success you get admission to constantly rapidly.

  18. I have been checking out many of your articles and i must say pretty clever stuff. I will make sure to bookmark your website.

  19. I really appreciate this post. I?¦ve been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thank you again

  20. I?¦ll right away grasp your rss as I can not in finding your e-mail subscription link or e-newsletter service. Do you have any? Kindly permit me recognize so that I may subscribe. Thanks.

  21. Hey there I am so delighted I found your blog, I really found you by error, while I was looking on Yahoo for something else, Anyways I am here now and would just like to say many thanks for a fantastic post and a all round interesting blog (I also love the theme/design), I don’t have time to read through it all at the minute but I have book-marked it and also added in your RSS feeds, so when I have time I will be back to read much more, Please do keep up the great job.

  22. I haven’t checked in here for a while since I thought it was getting boring, but the last few posts are good quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend 🙂

  23. I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post…

Leave a Reply

Your email address will not be published.


*