This week, Canadian e-commerce platform Shopify launched its brand new Shopify Fulfillment Network for US-based merchants. The new network uses Shopify’s machine learning-driven smart inventory allocation technology to determine the closest and most efficient fulfillment centers for your business.
Why we should care
For SMBs being edged out by giants like Amazon, accessibility to an inventory fulfillment network — and the integrated technologies — could play a key role in helping small businesses stay competitive and allow them to grow.
According to Shopify, the new system does not require advanced technical skills. Thanks to this, the system can be used by busy digital marketers operating with limited resources to market products and drive e-commerce sales.
More on the news
- Shopify is working with fulfillment partners in Nevada, California, Texas, Georgia, New Jersey, Ohio and Pennsylvania.
- Shopify also announced upgrades to its Shopify Plus experience.
- Shopify is also launching a new Shopify point-of-sale system.