As the divide between digital marketing, technology and management continues to narrow and converge, we decided to take a macro look at the global salary landscape. In our 2019 Marketing Technology and Operations Salary Survey, we extracted insights from more than 900 marketing professionals – and below we’ve painted the picture of industry compensation around the world.
Over the next few weeks, we will be rolling out more local insights focused on digital marketing salary trends and disparities in the United States. The salary data below serve as a benchmark to inform the marketing ecosystem on an international scale.
For the survey, we asked participants to select the label that best describes their role. Of the 940 respondents, the label breakdown looked like this:
- Digital Marketing / E-Commerce Marketing – 49%
- Marketing Operations – 9%
- Marketing Operations Technology (combined) – 17%
- Marketing Technology / Marketing IT / Marketing Technologist – 13%
- Other – 5%
- Service Provider / Consultant – 7%
Additionally, the total number of respondents represented diverse global regions, with the U.S. claiming 72% of respondents. The visual distribution is below:
With 940 respondents comprising hundreds of digital marketing niches around the world, a striking majority reported an annual compensation between $50,000 – $74,000. In contrast, around 21% said they make $50,000 per year or less, which stacks up as expected for entry-level roles.
Of those who identified the level of their role as Director or higher – including Senior Director, Senior Vice President, or Vice President – 36% reported making between $100,000 and $150,000 annually. On the higher end of the pay scale, a combined 19% of respondents in the Director level or higher range make more than $175,000 – an indication of the lucrative compensation tied to senior levels globally.
Approximately half the global respondents reported working in-house as a part of a marketing team, while 26% said they report into a marketing agency or marketing service provider. Surprisingly, 16% of respondents identified as reporting to an in-house digital or e-commerce department, indicating a significant digital shift compared to last year’s 7.6% for digital or e-commerce.