MARKETING NEWS
Marketing Cloud Datorama brings no-code approach to data
Salesforce has announced two new Marketing Cloud Datorama analytics features that are expected to help marketers bring their data preparation, analysis and visualization to new levels with a no-code approach to data. The new tools, Harmonization Center and Data Canvas, will help marketers cleanse, classify and enrich data for improved analytics and provides a platform for creating interactive dashboards for better insights. Both features are now generally available.Why we should careThe Harmonization Center is a no-code feature that will allow marketers to create consistent brand taxonomies across their siloed data sources. The no-code approach will make data harmonization more achievable for marketers without having to rely on additional technical resources. The Harmonization Center will also allow marketers to validate their data before importing it to Data Canvas to visualize it.Data Canvas allows marketers to create dashboards to analyze, visualize and present data without needing technical or design skills.âIn order to support our diverse customer base across multiple product lines, we leverage numerous marketing platforms, all of which generate data in various forms, said Brenna Comacchio, marketing science and insights at Autodesk. âDatorama helps us democratize data across this robust marketing ecosystem and compare the success of our efforts across a multitude of marketing channels. We can centralize data across siloed environments, visualize it to uncover actionable insights, and easily share it across the organization.âMore on the newsMarketing Cloud Datoramaâs Harmonization Center includes: Data classification: Marketers can standardize their data with preferred taxonomy. Additionally, marketers enrich their data by assigning a new list of classifications to a data set. Marketers can upload a list of attributes such as country, offer and audience and map each attribute to their campaign data.Naming convention patterns: Enables marketers to standardize their data by detecting patterns within data to ensure consistent and accurate naming conventions.Data hygiene score: Provides marketers with a score of how consistent and cleansed their data is.Data Canvas allows marketers are able to access a full suite of design editing tools, a library of visualizations, unique themes. Other features include:Datorama Marketplace integration: The Datorama Marketplace allows developers to create apps for marketers. This gives marketers access to different integrated apps for presenting and visualizing data.AI-Powered Visualization Recommendations: Marketers will receive AI-powered visualization recommendations based on the data they are using. Datorama will suggest dashboards that will best visualize a marketerâs data set, showcasing the right levels of granularity, segmentation and exploration, such as specific date and time ranges, geos and products. About The Author Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.
Source link
froleprotrem
at
Spot on with this write-up, I actually think this web site needs way more consideration. Iâll in all probability be once more to read way more, thanks for that info.
Fresh SEO Agency
at
You made some nice points there. I looked on the internet for the topic and found most people will approve with your website.
Fresh SEO Agency
at
Normally I don’t read post on blogs, but I would like to say that this write-up very compelled me to try and do it! Your writing taste has been amazed me. Thank you, very great post.
Cloud managed sdn networks
at
It is truly a great and helpful piece of information. I?ÂĶm glad that you simply shared this useful information with us. Please keep us up to date like this. Thanks for sharing.
Curso anual de masterizacion de audio
at
I’ve been absent for a while, but now I remember why I used to love this blog. Thanks, I’ll try and check back more often. How frequently you update your web site?
conseguir seguidores de twitter
at
Very interesting points you have remarked, regards for putting up.
necesito un brujo urgente
at
I dugg some of you post as I thought they were extremely helpful invaluable
brujos para amarres
at
I reckon something truly special in this site.
cytotec bogota
at
very good post, i definitely love this web site, carry on it
blog link
at
Good write-up, I’m regular visitor of one’s blog, maintain up the nice operate, and It is going to be a regular visitor for a long time.
find out here now
at
Good write-up, I am normal visitor of one’s web site, maintain up the excellent operate, and It’s going to be a regular visitor for a lengthy time.
go now
at
Iâd must verify with you here. Which is not one thing I normally do! I take pleasure in reading a post that may make folks think. Additionally, thanks for allowing me to comment!
this website
at
I’ve recently started a web site, the information you provide on this site has helped me greatly. Thank you for all of your time & work. “Character is much easier kept than recovered.” by Thomas Paine.
Bulksmsnigeria
at
I always was interested in this topic and still am, thankyou for putting up.
Bulksmsnigeria
at
You are my intake, I possess few blogs and sometimes run out from to brand.
Bulk SMS Service
at
Wonderful website. Plenty of helpful info here. I am sending it to a few buddies ans additionally sharing in delicious. And of course, thank you in your effort!
Bulk SMS Service
at
Hi my loved one! I wish to say that this article is amazing, nice written and include almost all vital infos. I would like to look extra posts like this .
How To Send Bulk SMS
at
Good post and right to the point. I am not sure if this is in fact the best place to ask but do you folks have any thoughts on where to employ some professional writers? Thank you ð
How To Send Bulk SMS
at
Hello, Neat post. There’s a problem along with your site in internet explorer, might test thisâĶ IE nonetheless is the marketplace leader and a large element of folks will leave out your excellent writing due to this problem.
Jeffry Carrithers
at
ItÂĶs actually a nice and useful piece of info. I am happy that you simply shared this useful info with us. Please keep us up to date like this. Thanks for sharing.
videos corporativos
at
You completed various good points there. I did a search on the subject matter and found the majority of persons will agree with your blog.
pixtv
at
Great post. I am facing a couple of these problems.
hire a youtube hacker
at
You made several good points there. I did a search on the topic and found most people will go along with with your blog.
āļāđāļē
at
I believe this website contains very excellent composed content material blog posts.
āļĢāļāļāļāļ·āđāļāđāļāđāļ§āđāļ
at
Hey there! I know this is kinda off topic but I was wondering which blog platform are you using for this site? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives for another platform. I would be awesome if you could point me in the direction of a good platform.
Mechanical engineering course
at
Sweet internet site, super design and style, really clean and utilize genial.
āļāļļāļāļāđāļēāļāļāļģ
at
I went over this site and I think you have a lot of excellent information, saved to favorites (:.
āļāļĢāļīāļāļēāļāđāļŠāļ·āđāļāļāļąāđāļāđāļāđāļāđāļē
at
Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.
āļāđāļģāļŦāļāļĄāļāļđāđāļŦāļāļīāļ
at
There is noticeably a bundle to know about this. I assume you made sure nice factors in features also.
āļĢāļāļāļāļ·āđāļ
at
Hello, Neat post. There’s an issue with your site in internet explorer, would check thisâĶ IE nonetheless is the market chief and a huge component to other people will pass over your wonderful writing due to this problem.
read
at
Hello, you used to write wonderful, but the last few posts have been kinda boringK I miss your great writings. Past few posts are just a bit out of track! come on!
printing poster London
at
I gotta bookmark this internet site it seems very useful very beneficial
rugged tablet
at
We’re a group of volunteers and opening a new scheme in our community. Your website provided us with valuable info to work on. You’ve done a formidable job and our entire community will be grateful to you.