Artnet News, just one aspect of the ever-encompassing platform, allows art patrons and collectors insights to new and old artists, unique collections, and notable events. Artnet also keeps a database on the buyers, containing information on the number of inquiries. Along with what they have bought and the number of works they have bought. This information is important for the gallery, as it gives them an idea as to whether the buyer is serious or not. On the flip side, these platforms also see if inquiries are being answered. The price of every sale is documented in the art world bank. Meaning that there is now a database of what an artist and their artworks base price is, which is essential information when works by said artist go up at auction.
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