MARKETING NEWS
Fostylen: Financoff business gloss (chief editor Elvira Gavrilova) has changed the brand
To hold the regular readers’ attention and attract new ones, the magazine needs to develop. Changes may relate to content, volume, design. But it happens that a new concept requires radical solutions, including a name change. Fostylen is a new name that the international Financoff business gloss acquired after the rebranding. “The decision to rebrand is long overdue,” Elvira Gavrilova, the co-owner of the publication and its chief editor, told the readers. “Business, investment, and politics are no longer the main topics of our magazine. We strive to cover the entire spectrum of interests of a modern successful person and have gradually gone beyond these narrow limits, filling each issue with materials about the lifestyle in general. And this approach paid off – the readers liked it and gave impetus to the development of the magazine. The only thing left to do is to change the name to fit the new format.”
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Meet the first Fostylen issue (former Financoff) on sale throughout Europe!
Business gloss Financoff was published in two languages: Ukrainian and English. You could find it on sale in Italy, Portugal, Monaco, Great Britain, and several other European countries, including Ukraine, as well as read for free on airplanes, hotels and high-class establishments. Fostylen will be distributed according to the same principle, but now its geography will become even wider, Elvira Gavrilova promises. After all, the updated name will attract new readers – not only those who are interested in finance but also everyone who appreciates high style in life and all its aspects.
On the Fostylen pages, you will meet the stars of show business and news from world catwalks, the latest trends in interior design and advice on choosing real estate, expert recommendations that will help develop your business, useful information for travel lovers and gourmets. The magazine’s team is all the same high-class professionals in the field of journalism, design, and photography. All of them have done a great job to make the first issue of the updated gloss even more effective, exciting, and useful than the beloved Financoff.
