MARKETING NEWS
Facebook rolls out automated lead generation feature for Messenger to all advertisers
[ad_1]
Facebook is releasing its automated lead generation feature for Messenger, which was first announced in May to all advertisers. The new offering allows businesses to create an automated question and answer experience within Messenger that launches via Facebook’s click-to-Messenger ads for Facebook News Feed.
Here’s how it works: when a user clicks a “Send Message” button in a click-to-Messenger ad within their Facebook News Feed, it launches an automated chat in Messenger between the business and customer.
Advertisers can integrate the lead generation tool with a CRM platform, and also have the ability to continue conversations with customers via the company’s Facebook Page Inbox, the Pages Manager app or a third-party live chat solution.
Why we should care
According to a recent consumer survey conducted by Drift (an online chat solution provider) and SurveyMonkey, 42% of the people polled said they expect a response via an online chatbot within five seconds of sending a message. By integrating an automated lead generation feature that connects to a CRM platform into its click-to-Messenger ads, Facebook is helping brands respond quickly to customer inquiries and streamlining communication with customers on the platform.
Businesses that had early access to the Messenger lead gen tool reported a measurable increase in qualified leads. RIFT Tax, a UK-based financial services company, used the platform in a campaign targeting Armed Forces members and drove a 42% increase in leads, with an 18% higher lead resolve rate via Messenger compared to phone conversations.
RIFT Tax also reported a less than 10-minute lead response time. “We’re putting forward a business case to add Facebook Messenger to our mix of channels for lead acquisition and to further develop using Facebook Messenger as a communication channel throughout the customer journey,” said RIFT Tax Senior Paid Digital Performance Manager Alicia Urunsak.
More on the news
- Facebook’s click-to-Messenger ads, that integrate with Messenger’s automated lead generation tool, can be created in the messages objective within Facebook Ads Manager.
- The new lead gen tool includes a feature that automatically sends a reminder to leads who haven’t responded to the questions.
- The automated lead generation platform for Messenger rolled out globally on Thursday to all Facebook advertisers.
[ad_2]
Source link

frolep rotrem
at
Real clear site, thankyou for this post.
philips trimmer
at
I like what you guys are up too. Such smart work and reporting! Keep up the excellent works guys I’ve incorporated you guys to my blogroll. I think it will improve the value of my site :).
best eye cream for dark circles
at
Wow! Thank you! I continually needed to write on my website something like that. Can I include a part of your post to my website?
bodily injury attorneys
at
This really answered my problem, thank you!
Cloud network managementm
at
I am usually to blogging and i really admire your content. The article has actually peaks my interest. I am going to bookmark your site and hold checking for new information.
cytotec bogota
at
I like what you guys are up also. Such clever work and reporting! Keep up the superb works guys I?¦ve incorporated you guys to my blogroll. I think it will improve the value of my web site 🙂
comprar articulos de 300 palabras
at
You really make it appear really easy with your presentation however I find this topic to be actually something that I believe I might never understand. It sort of feels too complex and extremely huge for me. I am looking forward to your next post, I will try to get the hang of it!
brujos famosos
at
The very crux of your writing whilst appearing reasonable at first, did not really sit properly with me after some time. Someplace throughout the sentences you actually managed to make me a believer unfortunately just for a very short while. I however have a problem with your leaps in logic and you might do well to fill in those gaps. In the event that you can accomplish that, I could definitely end up being amazed.
busco brujo pago al ver resultados
at
Good blog! I truly love how it is simple on my eyes and the data are well written. I am wondering how I might be notified whenever a new post has been made. I have subscribed to your feed which must do the trick! Have a nice day!
brujo negro
at
Thanx for the effort, keep up the good work Great work, I am going to start a small Blog Engine course work using your site I hope you enjoy blogging with the popular BlogEngine.net.Thethoughts you express are really awesome. Hope you will right some more posts.
my explanation
at
I’ve been browsing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my view, if all site owners and bloggers made good content as you did, the web will be a lot more useful than ever before.
click this link
at
You are my aspiration, I possess few blogs and sometimes run out from to brand : (.
helpful resources
at
I like this blog so much, saved to bookmarks.
useful source
at
You must participate in a contest for among the best blogs on the web. I will recommend this website!
Bulk SMS Nigeria
at
I just could not go away your website before suggesting that I actually loved the standard information a person provide on your guests? Is gonna be again incessantly to check up on new posts.
Bulk SMS Nigeria
at
There is clearly a bundle to realize about this. I consider you made certain nice points in features also.
Bulk SMS Service
at
I am continually searching online for posts that can help me. Thank you!
How To Send Bulk SMS
at
Excellent blog here! Also your website loads up fast! What host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours lol
How To Send Bulk SMS
at
Thank you for any other informative website. The place else may I am getting that kind of info written in such an ideal means? I have a project that I am just now working on, and I have been on the glance out for such info.