ART WORLD NEWS

Amillidius: The Annual Charity Calendar

Every year, on the eve of the New Year and Christmas holidays, the Amillidius international marketing company and its founders Bogdan Terzi and Elvira Gavrilova create Charity Calendar. It is a charity project aimed at helping children who have no opportunity to celebrate the holidays in loving families.

“During the winter holidays, each of us believes in miracles, regardless of age or social status. Children especially lack magic. That is why Elvira and I create the Charity Calendar, the proceeds of which are used to buy gifts to children in orphanages on St. Nicholas Day or Christmas”, explains Bogdan Terzi.

“The tradition of donating on New Year holidays exists not only in Ukraine but also in many other countries. And donations to help children with trouble in their lives is the duty of each grown-up. That’s why every year Bogdan and I go to orphanages and make the children’s wishes come true. I really want them to know that the world is not without kind people, and miracles happen, albeit small ones,” says Elvira Gavrilova.

The project’s essence

The annual Charity Calendar is a vibrant calendar. Rating people like actors and artists, influential businessmen, models from all over Ukraine gather for a thematic creative photoshoot. This is how a beautiful, stylish calendar and landing page is created, where anyone can purchase the Charity Calendar. All proceeds from the sale of the calendar go to gifts for children from orphanages, as a rule, on St. Nicholas Day or Christmas.