MARKETING NEWS
Marketing Cloud Datorama brings no-code approach to data
Salesforce has announced two new Marketing Cloud Datorama analytics features that are expected to help marketers...
ECONOMIC NEWS
Democrats Want to Tax the Rich. Here’s How Those Plans Would Work (or Not).
Among Democratic presidential candidates, it’s the rallying cry of the moment — tax the rich. The...
ECONOMIC NEWS
How One Address Led to a $100 Million Tax Credit Scheme
PEARL RIVER, N.Y. — In the summer of 2015, Jaguar Land Rover North America told state...
MARKETING NEWS
Giphy to partner with Oracle Data Cloud’s Moat to measure viewability
GIF search engine Giphy is partnering with Oracle Data Cloud’s Moat to measure ad delivery, viewability...
MARKETING NEWS
YouTube gives back verified badges to creators after backlash over recent changes
Last week, YouTube announced it was changing its verification criteria for channel owners, no longer extending...
MARKETING NEWS
CCPA will take effect in about three months but will consumers really care?
The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t...
MARKETING NEWS
Email marketing and customer retention in the financial services industry
It was surprising to learn that more than two in five financial services customers say they...
MARKETING NEWS
From the Edsel to the iPhone 11: Products with problematic designs
The unveiling of Apple’s iPhone 11 Pro and iPhone Pro Max on Sept. 10 triggered an...
ECONOMIC NEWS
The Fed Might Have Shrunk Its Balance Sheet Too Much. Does it Matter?
President Trump spent nearly a year insisting that the Federal Reserve should stop shrinking the massive...
MARKETING NEWS
Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent
Vimeo has announced the launched a “For Hire” marketplace, a platform designed to connect brands with...