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What is the difference between transactional SMS and promotional SMS?

EDS FZE

أخبار التسويق

What is the difference between transactional SMS and promotional SMS?

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Transactional SMS: These are messages which are sent to your customer to pass on information necessary for using your product or service. For example:

1)Message sent by a bank to an a/c holder regarding his available account balance.  2) A message sent to the client by a company regarding his Invoice amount.

Within EDS a transactional message is one which conforms to one of your approved Bulk Transaction SMS message templates. For more information on how to configure your templates please check where do I create a Transactional SMS template and how do i get it approved?

Examples of Transactional Templates:

  • “Your order no xxxx has been shipped. You will receive this order by xxxx Thanks for using our services.”
  • “Thanks for participating in our missed call campaign to save nature. Your enrollment id is xxxx”

Features of Transactional Bulk SMS :

  • Six character Sender Id
  • 24/7 SMS delivery timings
  • Easy HTTP API
  • Complete API documentation
  • DND & Non-DND deliverability
  • High Speed Dynamic SMS Gateway
  • No Monthly rent, no set up fee
  • SMS Scheduling as per need
  • Multiple Connectivity
  • Instant delivery & Reports
  • Bulk contacts directly from Excel
  • Easy and user friendly panel

Promotional SMS: These are SMSes which are sent with the objective of promoting your product or service. This category includes any sales & marketing messages which may or may not be solicited by the recipient.

Bulk Promotion SMS can be sent only from 9AM to 9PM and only to numbers that are not on the DND numbers.

Promotional SMS Marketing Dubai

Examples of promotional SMS:

  • Dear Travel Agents, Now Get Flat 10% Off on Flight (Basic Fare) , Same has been updated on the portal. Login now and start booking !
  • Dear %s, Our team wishes you a very Happy %s. We have mailed you a dining voucher at your address with 20% discount on Food and Buffet..valid till %s. You can also show this SMS with voucher code %s to avail it.

As a thumb rule,SMS that have offers,coupons etc can be considered as promotional content.

Features of Promotional Bulk SMS :

  • Multiple Connectivity
  • Numeric Sender Id
  • High Speed Dynamic SMS Gateway
  • Automatic DND Filtration
  • No Monthly rent, no set up fee
  • SMS Scheduling as per need
  • Instant delivery & Reports
  • Bulk contacts directly from Excel
  • SMS delivery between 9 A.M to 9 P.M
  • Easy and user friendly panel

Disclaimer: EDS offers Bulk SMS Gateway to our clients with best services at an economical price. Feel free to reach us at info@edsfze.com or call on +971-4-5193444 for any Bulk SMS queries.



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