Marketing Cloud Datorama brings no-code approach to data
Salesforce has announced two new Marketing Cloud Datorama analytics features that are expected to help marketers bring their data preparation, analysis and visualization to new […]
Democrats Want to Tax the Rich. Here’s How Those Plans Would Work (or Not).
Among Democratic presidential candidates, it’s the rallying cry of the moment — tax the rich. The idea is a centerpiece of the campaigns of Senator […]
How One Address Led to a $100 Million Tax Credit Scheme
PEARL RIVER, N.Y. — In the summer of 2015, Jaguar Land Rover North America told state officials in New Jersey that it was considering moving […]
Giphy to partner with Oracle Data Cloud’s Moat to measure viewability
GIF search engine Giphy is partnering with Oracle Data Cloud’s Moat to measure ad delivery, viewability and invalid traffic of branded gifs. Moat will not […]
YouTube gives back verified badges to creators after backlash over recent changes
Last week, YouTube announced it was changing its verification criteria for channel owners, no longer extending verification based solely on a channel having 100,000 or […]
CCPA will take effect in about three months but will consumers really care?
The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, […]
Email marketing and customer retention in the financial services industry
It was surprising to learn that more than two in five financial services customers say they rarely or never receive relevant marketing communications from financial […]
From the Edsel to the iPhone 11: Products with problematic designs
The unveiling of Apple’s iPhone 11 Pro and iPhone Pro Max on Sept. 10 triggered an unlikely and unwelcome (for Apple) backlash because of what […]
The Fed Might Have Shrunk Its Balance Sheet Too Much. Does it Matter?
President Trump spent nearly a year insisting that the Federal Reserve should stop shrinking the massive holdings of government-backed securities on its balance sheet, arguing […]
Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent
Vimeo has announced the launched a “For Hire” marketplace, a platform designed to connect brands with video production creatives, and also help video professional search […]